Understand the difference between primary & secondary research
Be able to design a simple questionnaire
Starter (5 minutes)
Answer the questions
Key Terms (5 minutes)
Primary Research - New information which you gather yourself
Secondary Research - Information you gather from existing sources Qualitative data - This is opinions, judgments & attitudes Quantitative data - Data which can be analysed - yes/no answers, ratings etc Demographics - A particular sector of the population
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Information/Discussion (20 mins)
Understanding Customer Needs A customers needs are the things they want to satisfy them. This may be cost, location, convenience, range, quality, service etc. Before starting any business it is important to understand your customer needs in order to give customer satisfaction.
Market Research Before starting a new business the market should be carefully researched to establish if there is a need for the business, who the customers might be and what they are likely to pay for your goods/services
Primary research - New information which you gather yourself. May include
Surveys
Questionnaires
Focus groups
Observations
Experiments
Interviews
Secondary research - Information which is already available. May include
Finding similar businesses
Looking for online competitors
Reading local newspapers
Looking for demographic information about your customers
Direct Customer Contact Once the business is up and running the owner must listen to customer feedback as this will be vital in giving them market knowledge.
Interpreting Data Once a business has gathered data it must analyse it and draw conclusions from the results. If the qualitative data reveals any needs/desires the business has not anticipated the business should act upon it. The overall results should confirm if the anticipated demand for the business really exists.
Task (25 mins)
Design a Questionnaire using Google Forms to gather some primary research about food outlets on Canvey Island.
Business Opportunity - Understanding Customer Needs
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6
Lesson Objectives
Starter (5 minutes)
Answer the questionsKey Terms (5 minutes)
Primary Research - New information which you gather yourselfSecondary Research - Information you gather from existing sources
Qualitative data - This is opinions, judgments & attitudes
Quantitative data - Data which can be analysed - yes/no answers, ratings etc
Demographics - A particular sector of the population
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Information/Discussion (20 mins)
Understanding Customer Needs
A customers needs are the things they want to satisfy them. This may be cost, location, convenience, range, quality, service etc. Before starting any business it is important to understand your customer needs in order to give customer satisfaction.
Market Research
Before starting a new business the market should be carefully researched to establish if there is a need for the business, who the customers might be and what they are likely to pay for your goods/services
Primary research - New information which you gather yourself. May include
Secondary research - Information which is already available. May include
Direct Customer Contact
Once the business is up and running the owner must listen to customer feedback as this will be vital in giving them market knowledge.
Interpreting Data
Once a business has gathered data it must analyse it and draw conclusions from the results. If the qualitative data reveals any needs/desires the business has not anticipated the business should act upon it. The overall results should confirm if the anticipated demand for the business really exists.
Task (25 mins)
Design a Questionnaire using Google Forms to gather some primary research about food outlets on Canvey Island.Remember to start with Demographic questions
Plenary (5 mins)
Give your neighbour feedback on their form